The Great British Bake Off
Brand Style Guide Guide and Merchandise
The Great British Bake Off is the most popular television show in the United Kingdom, a national treasure, with worldwide recognition.
Our aim has always been to embrace the British summertime spirit and the joy Bake Off brings to millions of people.
We designed numerous recipe book designs and brand work commissioned directly from Love Productions for the GBBO style guide and branded merchandise.
thegreatbritishbakeoff.co.uk
Design of GBBO Recipe Books
Recipe books to be used every day, with practical step-by-step guides, detailed illustrations of the equipment to be used in each chapter, and handwritten ingredient lists - suggesting it is a well-loved, working recipe book. The photography focused on the everyday life of a baker; warm muffins straight from the oven, syrup drizzling from a spoon, and hands dusted in flour. Recipe books to inspire and engage the everyday baker.
Photography by Kristin Perers; Laura Edwards; Nassima Rothacker
“Allies Design Studio has been instrumental in the evolution of the ‘Great British Bake Off’ brand - from the conception and execution of style guides to the design of several of our tie-in books, they have been highly creative, always responsive, and a joy to work with.”
— Rupert Frisby, Director at Love Productions